Week 03 - Our Objectives - Yeng



In working on our campaign this week, we have came up with our campaign objectives. 

As many puppies that are sold in pet stores or online are from puppy mills (a.k.a puppy farm, which is a commercial dog breeding facility of poor conditions), we would like to encourage and call on individuals to adopt instead of buying, as the famous slogan goes "Adopt, Don't Shop". 

Followed by, raising awareness in animal abuse, not only physical abuse but also includes neglecting, overbreeding, denied basics necessities and the list goes on and on. So we would like to spread awareness on the matter, in hopes to aid in stopping animal abuse.

In continuation, we would also like to highlight on pet ownerships which is to appeal for pet owners to take on responsibilities on owning pets. Beneficial to educate individuals to think twice before getting a pet and to avoid impulsive decisions as it is a lifelong commitment to care for them, just as what people always says "pets are for life". 

On the other hand, we do enjoy all the planning of the campaign so far! Therefore, we would like to also have a good time in carrying out this campaign and we hope everything will go smoothly.

Thanks for reading

- Yeng


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